Merritt Group Case Study Podcast

This week’s podcast presentation was quite enlightening. I had never really interacted much with podcasts, mostly because I didn’t understand how they were useful. One component of the presentation was to listen to a podcast which discussed a case study involving Merritt Group, a PR firm dedicated to bridging innovation and awareness, and their implementation of a campaign that introduced a podcasts to the audiences of a particular company.

The case study revealed that podcasts can be used in a variety of ways to get particular messages across to the various audiences, including the media. It definitely opened my eyes to effectiveness and possible reach of podcast. I will definitely consider using them as necessary, as I embark upon a remarkable PR/beauty/entertainment/entrepreneurial career.



One Response to “Merritt Group Case Study Podcast”

  1. I’m so happy you were able to get the podcast to work!! And it’s great to hear that someone got something out of this! Here are a few podcasts that might be more relevant to what you’re looking to do and/or just for fun! Just search for these in your iTunes

    Lip Gloss and Laptops
    E! Entertainment News
    Stuff You Should Know

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: