2011 MTV2 Sucker Free Hip Hop Music Awards: BCSPR Behind the Scenes (Reaction)

As part of my CPR 590 Social Media class, I had the assignment of attending a social media or PR related event and covering that event via social media. However, I was granted the opportunity to attend the taping of the 2011 MTV2 Sucker Free Hip Hop Music Awards hosted at LIV in the Fountain Beach Hotel on Miami Beach. As a super last minute invite by a dear friend of mine, it was quickly decided by my professor that this would count as my assignment grade if I tweeted, took pictures, and blogged about it … Sweeeeet!

The process of television production never ceases to amaze me even though I studied broadcast journalism as an undergrad. Most people have no idea how something that looks so seamless and simple on television actually requires lots of man power and time put into it. For the most part, all guests were extras in the background of club LIV as MTV’s own VJ Sway hosted the show and celebrity guest took time to address the cameras with acceptance speeches and brief performances. Some celebrity guest included Miami’s own DJ Khaled, Rick Ross, DJ Envy, and the entire Young Money Cash Money crew, including Lil Wayne, Birdman, Lil Twist, and Tyga. The crowd of youthful party goers cheered on cue as we all waited for some of Hip-Hop’s most notable figures to make their grand entrance.

DJ Khaled, Rick Ross, Birdman

While the show is set to air on Dec. 4 on MTV2, viewers will only see the glitz and glam of the show. However, in TV production there is room made for possible errors, and I was able to witness very few, including a gentleman who yelled out obscenities when producers urged everyone to remain quite while tapping. Of course this particular guy was greeted with the largest club bouncer I had ever seen shortly after… which took care of that problem for a little while.

The highlight of my stay was when Lil Wayne and his crew took the stage. I really wanted to Tweet about his super creative outfit, including a oversized furry neon yellow hat and white leopard print pants, but my phone’s battery quickly died well before they hit the stage.

Lil Wayne is quite fashionable with this outfit

I was, however, able to capture some other cool pics thanks to my  friend who remembered to bring her backup camera. I’m hoping to update this post so that they will be shown in a gallery for you to check them out below really soon. Meanwhile, as I tweeted from the event, so did an account dedicated to Sucker Free Hip-Hop MTV2. Their social media team was all over the happenings at LIV that night, using the hashtag #suckerfreeawards (as I tweeted above). Check out some of the Tweets below:

Click to check out who retweeted this!!!


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