(Article) Ashton Kutcher’s Twitter Fumble: Is Social Media Still Safe for Celebrities?

I came across his interesting article about celebrities and Twitter. Interestingly enough, actor Ashton Kutcher is recognized as a celebrity Twitter pioneer, becoming the first celebrity to reach 1 million followers, and encouraging other celebrities to follow suit.

However, he recently ran into a brick wall when he tweeted a comment about the current Penn State University sex scandal that was interpreted by some of his followers as “misinformed.”

After facing backlash tweets from those disagreeing followers, Ashton deleted his tweet and apologized, notifying followers that it will be a while before he tweets again until he is able to clear things up.

The following is his official statement:

Up until today, I have posted virtually every one of my tweets on my own, but clearly the platform has become too big to be managed by a single individual. When I started using twitter, it was a communication platform that people could say what they were thinking in real time and if their facts were wrong the community would quickly and helpfully reframe an opinion. It was a conversation, a community driven education tool, and opinion center that encouraged healthy debate. It seems that today that twitter has grown into a mass publishing platform, where ones tweets quickly become news that is broadcast around the world and misinformation becomes volatile fodder for critics…

A collection of over 8 million followers is not to be taken for granted. I feel responsible to deliver informed opinions and not spread gossip or rumors through my twitter feed. While I feel that running this feed myself gives me a closer relationship to my friends and fans I’ve come to realize that it has grown into more than a fun tool to communicate with people.

The article reveals that Kutcher has turned over control of his Twitter account to his “handlers,” a.k.a. his PR people. Now many are left wondering just what the title of his post suggests. Is Twitter safe for celebrities.

My response is that Twitter and every other social media platform should be treated no different from the days before their conception in regards to celebrities. Years ago, before addressing  the public or fans about anything, a celebrity would consult with their publicist to make sure that they could keep up the integrity of the image they wanted the public to see. Now that tweets are dissected for relevance and turned into the evening news, celebrities will eventually have to go back to the drawing board and consider the advice of an expert of public opinion. Yes, even if it is just to ask whether tweeting about a certain topic would be worth the trouble.

Check out the article below.

Ashton Kutcher’s Twitter Fumble: Is Social Media Still Safe for Celebrities? (Analysis) – http://pulse.me/s/34TK1


2 Responses to “(Article) Ashton Kutcher’s Twitter Fumble: Is Social Media Still Safe for Celebrities?”

  1. Alyssa Morelli Says:

    While I understand what Ashton said about how Twitter used to be a place to say what you’re thinking in real time and if you misspeak people are understanding, however the same goes for Facebook. Yes it used to just be a place to share photos and information with friends so you could do whatever you want and not really fear consequences because it is for college students. Just as Facebook has changed, so does your responsibility to keep up a good image in Twitter especially with the amount of followers he has. While being misinformed is an excuse, it is smart that he is going to be working with a publicist from now on, although it does make his tweets less real in my opinion it is better for his image.

  2. social media trends…

    […](Article) Ashton Kutcher’s Twitter Fumble: Is Social Media Still Safe for Celebrities? « B. C. S. Public Relations[…]…

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